Goods packaging posed a weird attraction to me. Especially thinking on how to reduce it. Medication packages is king among the overpackaged goods. Two examples follow.
On the first example is a boxed set of tablets. On the first photos with the tablets stacked one on top of the other.
















while on the second photo the same number of tablets are stacked one inside the other. This way the box could have almost half the thickness. That amounts to 91 squared centimeters per box.





























the blue lines represent the height of the stacked tablets.















On the second example the same type of medication from a different manufacturer that uses a plastic container. This one contains 30 tablets as opposed to the previous one which contains 90 tablets. However 90% of the container is totally empty!


The container is 8 cm tall and 4,5 cm wide. Excluding the safety cap which is 2,5 cm tall and 1,5 cm for the height the tablets need at the bottom of the container, leaves 4 cm height or at least 63,6 cubic cm that is totally empty and useless except perhaps to provide information about the contents.


































The fact of the matter is that the 30 tablets can fit just inside the cap!!!
And in the end all of that goes to the garbage or sometimes for recycling.














Can't they just reduce the packaging and advertise the fact as more environmentally friendly?